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Encourage Overview for FBLA Advisers

26 Minutes
PRESENTED BY
Meaghan Pattani - Director, Education Programs & Partnerships
Melanie Goodson - Partnerships Manager

Key Takeaways


Personalized Pathways for Every Student

  • The Encourage app gives your students a personalized roadmap—matching them with colleges, careers, and scholarships that align with their interests, location, and goals.


Data That Drives Insight and Advocacy

  • Encourage gives you access to meaningful student data and reports that reveal trends in college, career, and major interests. These insights help you better support individual students and empower you to advocate for resources, celebrate student growth, and demonstrate your chapter's success.


Confidence and Clarity for the Future

  • Encourage helps students feel less overwhelmed and more confident about their next steps—whether that’s college, a trade, the military, or another pathway—by putting the right tools and information in one place.

Ready-to-Use Chapter Supports

Empower your chapter with free, ready-to-use resources designed for advisers and student leaders. The toolkit includes a leadership bell ringers, Encourage's Career Curiosity Lesson Plan, and an Empowered Adviser Guide—all aligned with FBLA’s pillars of preparation, leadership, and service.

Student Webinar: Explore Your Future with Encourage

Show your students how Encourage helps them take the lead in planning their future. This short webinar introduces the Encourage app and walks FBLA members through finding college, career, and scholarship matches all in one place.